eMarketSmart provides a range of search marketing services to help bring your business to market and ensure you maintain desired Return on Investment from your marketing investment.

Creating Search Engine Marketing Plans and Strategies

We can develop pay-per-click search word advertising programs through Google and Yahoo, as well as assist with banners and e-mail marketing. While these programs can be effective tools, they also require special planning, reporting and analytical tools to make sure that you are achieving desired ROI because of the "real-time" nature of these kinds of search marketing programs. We can assist you in putting together marketing plans and tactics that are consistent with your objectives.

 

Keyword Selection and Search Engine Marketing Ad Development

Organizing and developing your campaigns, ad groupings and keywords is not magic. It's a methodical, calculated process that requires thought about your target audience, conversion goals and landing pages. We understand how to structure and manage Pay Per Click campaigns so that they are cost-effective, not simply costly.

Conversion Path Optimization

The manner in which you guide or "funnel" your users through the conversion process from where they land when they click on an ad to the page where you capture your desired lead or sale is of critical importance. Our Conversion Path Optimization measures which combination of pages and messaging delivers the best results, thus maximizing the cost-effectiveness of our advertising.

 

How We Work With You.

We can provide services in several different ways:

• A monthly retainer fee. This typically works best for companies that are in their initial start-up phase, have little infrastructure, and need a significant amount of time and want the budget control of not having to pay on a hourly basis.
• A per hour fee. This typically works best for companies that may need short-term consulting on a "spot" basis. This typically works best for companies that already are operating with developed infrastructure.
• A reduced fee plus participation based on results. We can partner with companies that are poised to grow but have limited budgets and provide services where compensation is measured by the company's financial success.