eMarketSmart
provides a range of services to help bring your e-business to market and
then help to maintain desired revenue and profitability levels.
Creating Business Plans/Private Placement Memorandums
We can work with you to help create your fund-raising
documents for equity and debt raises, including plan narrative as well
as income statement and cash flow projections. Working with your management,
we can ensure that potential funding sources clearly understand your business
vision and mission, and the strategies and tactics that will attract their
investment. As part of this process we also help identify the analysis
tools needed to ensure that management can measure whether the business
is on target for its projections.
Defining Process Flows and Operational Procedures
In order to manage a growing business, management needs
to understand how the various business processes interact. This is especially
important in an e-business where information and activities have to flow
from the Internet through the organization and transactions can take place
24 hours a day, 7 days a week. We can help you define the processes and
procedures necessary to operate the business for areas like customer service,
fulfillment, product management and even finance so that when the business
begins to grow it does not implode. In addition, we can work with personnel
in finance and other operational areas to create reports and other documentation
necessary to monitor the business on a day-to-day basis.
Creating Marketing Plans and Strategies
e-Business comes with the added challenge of e-marketing
such as search engine optimization, pay-per-click search word advertising
programs through Google and Overture, banners and e-mail marketing. While
these programs can be effective tools, they also require special planning,
reporting and analytical tools to make sure that you are achieving desired
ROI because of the "real-time" nature of these kinds of marketing
programs. We can assist you in putting together marketing plans and tactics,
plus create the reporting mechanism necessary to evaluate and measure
program success so that adjustments can be made on a timely basis.
How We Work With You.
We can provide services in several different ways:
* A monthly retainer fee. This typically works best
for companies that are in their initial start-up phase, have little infrastructure,
and need a significant amount of time and want the budget control of not
having to pay on a hourly basis.
* A per hour fee. This typically works best for companies
that may need short-term consulting on a "spot" basis. This
typically works best for companies that already are operating with developed
infrastructure.
* A reduced fee plus royalty based on fund-raising or
operating results. We can partner with companies that are poised to grow
but have limited budgets and provide services where compensation is measured
by the company's financial success.
All of our engagements begin with a no-obligation meeting
at which we learn about your company and your particular needs. So please
contact us today so we can
take the first steps towards putting your e-business on the road to success.
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